AI Native Case Study #15: Holiday Extras
👏 Holiday Extras implemented ChatGPT Enterprise, resulting in an impressive 500 hours of weekly productivity gains.
🌟 Background
Holiday Extras is the European leader in travel extras, assisting travelers in finding the best airport services and insurance for over 40 years.
🏔️ Challenge
The company faced challenges in multilingual marketing copy and data fluency, essential for scaling their services across diverse markets.
💡 Solution
ChatGPT Enterprise was rolled out to hundreds of employees, enhancing efficiency in content creation, data analysis, engineering tasks, and customer support.
🚀 Benefit
🌍 95% of employees engage with ChatGPT weekly.
⏱️ 92% saved over 2 hours per week in productivity.
⚙️ Code debugging time is now 75% faster.
✨ Over 500 hours saved weekly, translating to $500k in annual savings.
👍 Customer satisfaction scores rose from 60% to 70%, with 30% of inquiries managed by AI.
📊 Evaluation
Ethical AI: (7/10) The use of AI in customer support aligns with ethical standards but raises data privacy concerns.
AI Native: (9/10) The integration of AI across various functions highlights a strong commitment to AI-native applications.
Application Modernization: (8/10) Significant productivity improvements indicate effective modernization through advanced AI tools.
Statement:
1) This case is sourced from OpenAI’s official website, linked to https://openai.com/index/holiday-extras/.
2) Evaluation results are generated by AI, lack of data support, reference learning only.
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