AI Native Case Study #47: Promega

👏 Promega leverages ChatGPT to enhance productivity and streamline operations across its life sciences portfolio, transforming workflows and customer engagement.

🌟 Background
Promega is a leading player in life sciences, providing innovative biological reagents and integrated systems, crucial for research and applied technology globally.

🏔️ Challenge
Promega faced complexity in managing over 4,000 products and 60,000 accounts, demanding sophisticated planning and responsiveness to customer needs.

💡 Solution
The organization implemented ChatGPT as a central tool across departments, launching a pilot program that resulted in over 1,400 custom GPTs being utilized by 80% of employees.

🚀 Benefit
🔧 Reduced internal workload by 600+ hours annually with automated quality responses.
⏱️ Cut lead analysis time by 1–4 hours per prospect through customized prospecting tools.
📧 Halved email marketing campaign execution time, saving 135 hours of work.
📊 Forecasting investment timelines in minutes to improve planning accuracy.

📊 Evaluation
Ethical AI: (9/10) Promega emphasizes responsible AI usage while integrating tools for efficiency.
AI Native: (8/10) The organization effectively employs custom GPTs to enhance workflows across departments.
Application Modernization: (9/10) Promega actively modernizes processes, streamlining operations with AI integration.

Statement:
1) This case is sourced from OpenAI’s official website, linked to https://openai.com/index/promega/.
2) Evaluation results are generated by AI, lack of data support, reference learning only.

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