AI Native Case Study #35: Waymark
đź‘Ź Waymark has transformed video creation by leveraging GPT-3, optimizing script-writing for tailored, engaging content.
🌟 Background
Waymark, founded in 2017, specializes in creating TV commercials and digital video ads, simplifying the advertising process for businesses of all sizes. Their platform features an extensive library of templates that empowers users, regardless of their technical skills.
🏔️ Challenge
Despite the accessibility of their platform, research revealed that 66% of users struggled with script content, leading to vague messaging and excessive customer input needs.
đź’ˇ Solution
Waymark adopted fine-tuned GPT-3 models to deliver personalized, high-quality scripts rapidly, facilitating a seamless transition from a DIY to a done-for-you service.
🚀 Benefit
âś… Customers now receive original scripts in seconds, significantly reducing editing time.
âś… Enhanced script relevance has improved customer satisfaction and engagement.
âś… Local businesses, in particular, benefit from time and cost savings, allowing more effective advertising campaigns.
đź“Š Evaluation
Ethical AI: (9/10) Waymark employs GPT-3 to produce tailored scripts, enhancing user experience while reducing biases.
AI Native: (8/10) Integration of GPT-3 demonstrates a strong alignment with AI-native solutions for video creation.
Application Modernization: (7/10) Transitioning to an automated script generation reflects modernization, but still relies on templates.
Statement:
1) This case is sourced from OpenAI’s official website, linked to https://openai.com/index/waymark/.
2) Evaluation results are generated by AI, lack of data support, reference learning only.
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