AI Native Case Study #52: Zalando

👏 Zalando has successfully upgraded its AI Assistant using GPT-4o mini, enhancing customer engagement with improved, localized content recommendations.

🌟 Background
Zalando, a leading European online fashion platform, serves over 50 million customers in 25 countries with a wide variety of apparel, shoes, and beauty products.

🏔️ Challenge
The company faced significant challenges in delivering personalized recommendations across multiple markets and languages, necessitating an upgraded AI solution.

💡 Solution
Zalando collaborated with OpenAI to develop the Zalando Assistant, upgrading from GPT-3.5 to GPT-4o mini to better handle multilingual requests and nuanced instructions.

🚀 Benefit
📈 23% increase in product clicks in the recommendation carousel.
💖 41% rise in products added to user wishlists.
🔍 5% reduction in unhelpful recommendations, enhancing user satisfaction.
🌍 Scaled traffic 12x across 25 markets without significant cost increases.
🌐 Seamless support for multiple languages, delivering localized, culturally relevant recommendations.

📊 Evaluation
Ethical AI: (9/10) Zalando prioritizes user satisfaction and culturally relevant recommendations.
AI Native: (8/10) The Assistant leverages advanced AI for personalized and localized user experiences.
Application Modernization: (9/10) The transition to GPT-4o mini enhances scalability and operational efficiency.

Statement:
1) This case is sourced from OpenAI’s official website, linked to https://openai.com/index/zalando/.
2) Evaluation results are generated by AI, lack of data support, reference learning only.

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